MARKETING AND PRODUCT DESIGN (SaaS, MOBILE APP)

Telmate

About Company

Telmate is a communications and technology leader for inmate communications.

Design Goal

  • Provide value and establish trust with inmates and their families.
  • Refine the user experience for low-literate and low-tech users.

Time Period

May 2013 - Nov 2015

Accomplishments

  • Played key role in creating and maintaining a consistent brand for Telmate’s mobile app, GettingOut (available on iTunes and Google Play), which has had over 300,000 downloads.
  • Established a visual and creative direction with a style guide, including user interface patterns, typography, color palettes, copy guidelines, and code snippets.
  • Produced assets such as wireframes, workflows, and InvisionApp prototypes to communicate concepts with an international engineering team and executives.
  • Collaborated with user research to observe user interactions with Telmate products and analyze the findings to refine the user experience for low-literate and low-tech users.
  • Provided visual design and user experience support for other Telmate products, including Telmate Command and Telmate Investigator.
  • Produced visual design and user experience deliverables in a fast-paced Agile development environment.

Portfolio Review: Establishing Creative Direction and Improving Existing Tools


Visual Design

Inmate Tablet - Browser App (Custom Android)

Before

After

Dashboard - Concept

Login Screen - Concept

Scheduling - Responsive Concept