• About Company

    Pigeonly helps the incarcerated stay connected with their families.

  • Design Goal

    I found many usability issues within the checkout flow. I wanted to perform a UX and design audit and provide design solutions for what I found.

  • My Role

    I was the sole designer for this project.


Brief Summary

I performed a UX and Design Audit on the checkout page taking notes of my findings. From there, I created a low fidelity prototype illustrating the layout and functionality. My final deliverable was a high fidelity prototype.I presented to the team and received approval.


Discovery

Design Audit

  • Inconsistent styling
  • Lack of color contrast
  • Unclear icons
  • Confusing layouts and navigation

Strategy

My approach for this project was to focus on making the UI usable, useful, and desirable. To achieve this the UI must have:

  • A simple and easy to use interface
  • Streamlined functionality for coupon codes and notes
  • Spruced up visual design

Design

Low Fidelity Wireframes

High Fidelity Prototypes

Checkout and Confirmation

Individual flow of user checking out and reaching the confirmation screen.

Add Coupon Code and Funds to Wallet

Individual flow of User adding a coupon code and funds to their wallet.

Add and Remove Notes

Individual flow of user adding and removing notes.