Pigeonly provides communication services to inmates and their families. One of their most popular services is Photo Sharing.
While working on the web app, I learned about the usability issues within the Photo Sharing checkout flow.
We also captured various customer sessions (rage clicks, dropouts) when checking out.
Worked alongside the CEO. I led usability and visual improvement work.
I performed a UX and Design Audit on the checkout page taking notes of my findings. From there, I created a low fidelity prototype illustrating the layout and functionality. My final deliverable was a high fidelity prototype.I presented to the team and received approval.
- Inconsistent visual style and lack of color contrast
- Form components were not mobile-friendly
- Form features (Add Coupon Codes, Add/Remove Notes, Add Funds to Wallet) were inefficient.
- Error messages were weak and not informative
- Lack of customer engagement on confirmation page
When defining priorities in a project, I like to refer to Peter Morville's UX Honeycomb.👉🏾
For this project, I focused on making the UI usable, useful, and desirable. To achieve this the UI must have:
- A simple and easy to use interface
- Streamlined functionality for coupon codes and notes
- Spruced up visual design
Low Fidelity Wireframes
High Fidelity Prototypes
Checkout and Confirmation
Add Coupon Code
Add and Remove Notes