Brief Summary

We love a good design test amirite?! (╯°□°)╯︵ ┻━┻
Well, I actually enjoyed this one because I got the chance to stretch my designer wings.

Challenge

Create a concept app for an ice cream delivery service. Must be similar to existing food delivery platforms.

The Rules:

  • Login screen: Feature a branding element (name and logo). Display all appropriate elements that one would find on a normal app.
  • Map screen: Show the different ice cream trucks on the map. Display the appropriate features one would expect to find and interact with on a screen of this type.
  • Order screen: Users should be able to add or remove items from their shopping cart. Display subtotal, tax, total, and CTA to pay.

Discovery

Competitive Analysis

Postmates
Grubhub
UberEats

I tested out different food delivery app platforms.
My goal was to find out what other companies are doing and assess their strengths and weaknesses.
Here are my identified must-haves:

  • Efficient navigation structure
  • Visual hierarchy
  • Clear labeling
  • Consistent visual style

Design

Inspiration

Apps

Cards
Map - Dark theme
Checkout Review

Photography

HonestlyYUM - Vegan Dbl Chocolate
Brooke Cagle
Neven Krcmarek - Cold Cookie
Pablo Merchán Montes - Pink Loganberry Popsicle

Hand Sketches

Colors & Icons

Color palette inspired by Pablo Merchán Montes' Pink Loganberry Popsicle photo.

Low-Fidelity Prototype

High-Fidelity Prototype